# Hire or automate? GTM in 2027

- **When:** Fri, Nov 20, 2026, 6:30 PM GMT+1 – 9:30 PM GMT+1
- **Where:** SAP Data Space, Innenhof rechts, Rosenthaler Str. 38, 10178 Berlin, Germany
- **Price:** Free (approval required)
- **Organizer:** [Bogdan Liutic](https://eventing.ing/organizers/orgz_1m7fcf9w14avbgn4k51emn), [DATA SPACE](https://eventing.ing/organizers/orgz_1m7fcf9w20101ev8vwz3nn), [Krzysztof Pawlak](https://eventing.ing/organizers/orgz_1m6nmbv53b6ydbh93jw9gz), [Ridvan Sibic](https://eventing.ing/organizers/orgz_1m7fcf9w6cyt4rmzwd4kyn)
- **View on Luma:** https://luma.com/co-4i4z

For heads of sales, revenue and growth deciding who to hire next, and what to hand to an agent.

Every revenue plan for 2027 will start with the same question: grow the team, or build the system that does the work? Tonight, people who build sales teams and people who build the automation replacing them discuss what really works.

Two panels, eight GTM leaders and one talk, moderated by Bogdan Liutic.

Schedule18:30 Doors19:00 Welcome19:05 Panel 1: Your next GTM hire, a…

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